The AI Summer, analyzed in detail
The same AI-Generated poster everywhere? Find out why generic posters make your brand invisible and why strong design starts with strategy, not the tool.
Stop scrolling: here’s how to develop your own creative voice
What Oscar took away from two days at The Art Department 2026.
Design for a good cause
Studio Boiler designs a bottle for HOOOP Gin. Design never starts with just a brand or a product, but always with what the project, company, or team behind it makes possible.
Price psychology: How design influences decisions
Pricing is all about numbers, margins, and strategy. But how a price is presented also influences how it is perceived. And that is exactly where psychology intersects with the work of a graphic designer.
Print as a tangible extension of your brand.
The relevance of print in a digital world.
Are custom fonts worth it?
At Studio Boiler, we believe that typography is not just a matter of design. It is an expression of personality. A well-chosen (or rather, self-developed)
Where can you find legal photo material for your branding?
Visual content is essential for online communication, which is why it’s important to understand how to use images on the internet in a legal way. You can choose paid services such as Shutterstock or Envato, but in many cases, it’s also possible to use images for free, even for commercial purposes.
Apply the correct file format for your logo
.eps, .pdf, .jpg, .ai… feeling overwhelmed already?
CMYK, RGB, Pantone colors… what’s the difference?
Color codes, color shades, color transitions, color this, color that… Color is a very important aspect of good design. That’s why we take the time to work with our customers to determine the ideal color combinations. During these meetings, I am often asked: “Astrid, what’s the deal with all these color models?” In short, it’s time to take a closer look at these color models!