A visual identity built on perspective. For What’s New.video, we developed a visual identity rooted in the idea of isometry — a principle that plays with perspective and perception.
What we see appears three-dimensional, yet in reality remains flat. It is precisely in this tension between depth and flatness that an intriguing illusion emerges — a visual translation that perfectly reflects the work of What’s New.video: telling stories that create depth within a two-dimensional medium.
The isometric grid forms the foundation of the identity. It provides a logical structure, but not a limitation. It refers to movement — to the paths a camera can take (horizontal, vertical, or diagonal) — and to the way an image can continuously shift direction without losing its focus.
Within that structure, the three letters from the logo — W, N, and V — each take on their own role. They move and shift, yet always remain true to the grid that preserves their coherence. This creates a dynamic system in which every element relates to the others.
The identity is clean and precise, but never static. It lives in motion, in shifts of perspective, in subtle transitions of plane and volume. What seems simple at first glance reveals itself, upon closer inspection, to be layered and complex.
The color palette reinforces the balance between calm and energy. Deep blues and soft sand tones convey stability and trust, while a touch of warm orange and fresh blue brings lightness. For digital applications and video work, the identity gains an extra dimension: a fluorescent yellow accent that serves as the key color.
The new identity for What’s New.video is therefore more than just a visual style. It is a system that defines a way of seeing — a brand that is in constant motion, yet always remains true to its perspective.