Flavory – wine tasting with a playful twist
Flavory is a new concept that introduces wine lovers to tasting in a playful and accessible way. No stiff or complicated approach, but a fresh and inviting experience that arouses curiosity.
We translated this concept into branding that highlights the playful identity of Flavory, without losing class and credibility. The logo is simple and strong – like an apple with a bite taken: recognizable, subtle and yet striking.
For the branding and graphic design we deliberately thought “out of the box”. The result is a product that is not only attractive, but also shelf-worthy. We created a webshop and website infused with the Flavory style, with unique illustrations drawn especially for the brand.
The packaging followed a playful but logical code: red for red wine, blue for white wine and ochre for the sparkling wine box.
The webshop invites you to try a box immediately: intuitive flow, appetizing visuals and branding that feels both credible and fun.
The result? A brand identity that effortlessly combines playfulness and class and makes wine lovers curious to taste, discover and enjoy.