The non-profit De Wakkere Burger came to us to build a brand-new concept from the ground up: Burgervuur. This project is the starting point for citizen initiatives, full of practical tips and inspiring stories by and for active citizens.
Burgervuur has a warm colour palette that reflects the brand's activating and human character, without ever coming across as childish.
The logo combines a clear, no-nonsense typeface with human, handwritten calligraphy. This captures the duality at the heart of the brand: presenting information clearly and understandably for everyone, while also being part of the community and encouraging participation.
Activating, inspiring, engaged and accessible. These brand attributes are reinforced by the mascot. The little flame with its big eyes brings a disarming, approachable quality to the communication.
All these elements come together on the website: clarity, ease of use and a clear structure go hand in hand with a rich array of colours, shapes and our mascot, giving the world of Burgervuur a distinct character.