Coup de Caresse

BrandingWebsitesStrategyBrand evolution

Coup de Caresse – refinement and protection
Coup de Caresse is a premium brand of care products for luxury handbags and shoes. Their products protect leather and fabric, make them water- and dirt-repellent, and provide deep cleaning.

The logo is inspired by the flowing movements of leather care, designed to radiate elegance and refinement. We also developed packaging, produced by MELS printing house, guiding everything from material choice to finishing techniques.

The website was designed to exude calm professionalism, with subtle animations and carefully curated imagery. On top of this, we organized a packshot photoshoot, ensuring the products are beautifully portrayed with the right materials and lighting.

The result is a premium identity – from logo to packaging and photography – forming a coherent, elegant whole.

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