IS YOUR BRAND STILL BOILING? OR SHOULD YOU TURN UP THE HEAT? MAYBE IT’S TIME TO REBRAND?
Remember bell-bottoms? Mullets? And new beats? Jeez … are we aging rapidly here? Nah! Some stuff just goes out of style. Not just clothes, hair and music, but things like brand communication, which are sensitive to upcoming trends.
Are you behind on your strategy, design or communication? Or stuck with a brand disconnect following a merger, loss of reputation or change of course? Time to rebrand!
I WANT TO STAY CURRENT! BUT HOW?
Buying habits change, social media advance constantly and design never rests. As our grandparents would say: ‘Everything moves so quickly these days. Guys, how fast can you actually tap that thing!’ (aka smartphone)
A boiling hot brand floats on the waves of the trends. Keeps you current! Your target audience wants the solutions to today’s problems, and you’ve got to keep that appeal, that tone of voice, up to date. But how? By knowing what’s happening all around you (competitors, social media, trends…). Go with the flow, and keep your eyes open!
WHEN IS IT TIME TO REBRAND?
Tired of your look and feel? Out to win a new market? Full of international ambitions? Facing takeover? All good reasons to re-brand. A fresh wind or new leadership can be the decider. And what if you have a change in core values, a new captain at the helm or a tarnished reputation. Still more reason for that 360, and a strong new brand.
REBRANDING IS MORE THAN LOGO RENOVATION
Renovate, innovate: the words are closely related. But a new logo won’t change your appeal. Rebranding rejuvenates your business. Innovation means a new name, a new visual identity, even a full, brand-strategy makeover. With no loss of authenticity.
At Studio Boiler, we’ve gone for a total rebrand. A hot name, a sizzling team, a searing design and a brand new website. The hotter, the better!
Are the bubbles rising? Are you ready to innovate? Call on Studio Boiler!
SOURCE: onlyhumans